“I Always Said If I Start My Own Business I Would Call It UmpaLumpa. A Beautiful Happy Word,”

The idea for Umpalumpa came to Elisa in 2005: “my youngest brother started to screen-print his street graffiti design “Bird” on shirts and made one for his nephew, my son Oskar. Seeing the reaction of Oskar to the cool shirt planted a little seed in the back of my mind. I was going through a period of reorientation, either going back to consultancy or do something completely different.”

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